Resume

Professional Summary

Education & Experience:

• A Bachelor’s degree in Arts Administration; Minor in Music

• 10+ years in marketing & communications and events; Management experience

 

Core Competencies:

• Leadership & Strategy: 

  • Experience in market research and strategy development through work with ad agencies

  • Data management services and list acquisition companies

  • Leading the creation and launch of large scale integrated marketing campaigns

  • Assisting in the development of an organizational strategic plan

  • Detail-oriented task delegation and management; cross-departmental functionality

• Verbal & Written Communication Skills:

  • Experience in leading a junior board

  • Actively participating in cross-departmental, senior staff, and senior board meetings

  • Copy writing; broadcast interviews; print and electronic communication management

• Marketing Production Knowledge & Tactical Skills:

  • Experience in managing and executing the production of print and digital marketing collateral

  • An eye for design and detail with high brand standard and maintenance

• Cross-channel Digital Marketing Practice:

  • Experience in digital marketing practices via email campaign, web content and mobile app management, blogging and social media

Skills

Brand Strategy  PR    Project Management    Event Planning
Content Production 
  Advertising    Staff Management   

Strategic Planning  Entrepreneurial Leadership

Work Experience

Sept. 2018 - Present

EDGE Mentoring

Director of Marketing, Events and Community Experience [May 2020- Present]

  • Serve as primary lead on planning and logistics management of annual EDGE|X leadership conference with 3,000+ attendees

  • Create unique events and experiences to build & strengthen the EDGE Mentoring community

 

EDGE|X Coordinator [Sept. 2018 - May 2020]

 

  • Plan and coordinate EDGE events

May 2016 - Present

Indy Inspired

CEO / Freelance Event Planning & Communications Consultant

  • Plan and execute a strategic vision for events or marketing projects to exceed client goals.

    • Events: Corporate Launch Parties, Service Activities, Social Events, Conferences, Workshops

    • Marketing: Promotions Strategy, Social Media Management, Media Relations

Nov. 2010 - May 2016

The Center for the Performing Arts

Vice President of Marketing & Communications [April 2015 - May 2016]

  • Served as the senior marketing officer charged with the development and implementation of short and long-term strategic marketing plans aimed at maximizing ticket sales through a variety of media, both traditional and new

  • Simultaneously researched, planned, executed, reported, oversaw, proofed and troubleshot all marketing and box office department projects

  • Analyzed market data that influenced the Center’s strategic and annual operating plans

  • Oversaw organizational branding and image, planning and execution of ticket sales marketing and advertising campaigns 

  • Hired, directed and empowered marketing and box office staff

  • Created sales projections and monitored closely to execute necessary additional efforts or to change focus, responsible for approximately $2.8 million in annual ticket sales

 

Acting Marketing Director, Interim [Feb. – Sept. 2013]

 

  • Led marketing department in planning and executing season and single ticket marketing campaigns

  • Led the introduction and launch of the 2013-14 Season to market with an integrated digital, social media and print campaign

  • Led and conducted department analyses to improve efficiency

 

Marketing Manager [Nov. 2010 – April 2015]

 

  • Assisted in planning and executing season and single ticket marketing campaigns

  • Coordinated production and delivery of print and digital marketing materials including performance programs, season brochures, emails, social media, web and mobile content; Wrote and edited copy for marketing collateral and advertising; Managed web and mobile sites; Managed social media strategy and execution; Worked with CRM software and direct marketing

  • Collaborated across departments to foster promotions and partnerships; Worked closely with creative agency and vendors; Placed media buys; Managed interns; Represented the organization at industry and community functions

  • Founded and managed young professionals initiative; worked with staff and community to plan programming and membership; led recruitment, growth and management of advisory board


Indianapolis Chamber Orchestra

Marketing & Communications Manager

  • Created and executed season marketing plan; Produced advertising and promotional materials; Developed traditional and new media communication; Managed marketing budget; Analyzed ticket sales and marketing ROI; Generated audience development tools; Managed box office

  • Wrote and/or proofread organizational communication materials; Maintained and updated website; Maintained CRM database; Coordinated mailings for current and prospective constituents; Placed media buys and partnerships

  • Planned and coordinated events; Created partnerships within the community; Led young professional social group; Managed part-time staff and interns; Recruited and directed volunteers

Indianapolis Symphonic Choir

Staff Intern

  • Wrote grants and press releases; Recruited and supervised volunteers; Collaborated with community organizations; Maintained database; Implemented fundraising campaigns; Managed ticket sales; Administered special event auctions

 

 

Indianapolis Zoo Gift Shop

Sales Associate & Photographer

  • Provided customer service in the retail zoo shops; Managed roaming photography serving as a photographer throughout the zoo campus; Interacted with live animals and at a green screen while providing artistic direction to enhance and edit photos

Jun. 2009 - Nov. 2010

Aug. 2008 - Jun. 2009

May 2007 - Oct. 2008

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Education

2005-2009

Butler University - Jordan College of Fine Arts

Butler University – Jordan College of Fine Arts
  • B.S. in Arts Administration, Minor in Music

  • Cumulative GPA: 3.79 out of 4.0

  • Dean’s List

  • Activities and Societies: Arts Administrators Aloud/Butler Arts and Culture Club, Dance Marathon, Butler Chorale, Madrigal Singers

Jan. - Apr. 2008

Birkbeck College, University of London

London Semester Program: Humanities & Social Sciences
  • GPA: 3.5 out of 4.0

  • Activities and Societies: Oratorio Choir & Chamber Choir with Addison Singers

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Work Samples

Virtual Events: Content Production & On-Camera

"Home for the Holidays": A Virtual Event for EDGE Women

EDGE|X 2020

Past Event Work:

Events Photo Galleries

Past Marketing & Communications Work:

  • The Center for the Performing Arts Marketing & Collateral

  • Earned Media Examples